At the Las Vegas Motor Speedway
Kwan International Marketing

Convention & Trade Show Press

PR Quote - Kwan International Marketing

Stand Out from the Crowd. Make Your Company Heard.

 

Simply having a booth at an industry trade show isn’t enough these days. There is tough competition on the show floor and it’s about being proactive before, during and after the show that ensures an overall successful presence. You’ve spent good money to be at the show, now it’s time to maximize that opportunity through exploring every avenue of exposure that’s available to highlight your company and its products or services.

 

What We Do

CONSULTING

What to Expect

The moment you sign up for your booth, your journey has just begun. We can't say it enough, don't rely on simply being present on the floor as a means to get your company's products seen. We understand what it's like to also work with tight deadlines. Conventions are a big deal - and it's always a mad dash up to the point of show opening.

While we have worked with clients in a variety of conventions including the Consumer Electronics Show, the Hardware Show and the National Association of Broadcasters Show, we specialize in working with the SEMA Show, the largest automotive aftermarket trade show in the world that takes place in Las Vegas at the beginning of November.

We'll be sure to help you every step of the way to ensure that your trade show presence creates a major impact and that the press and media get your message.

COMPLETE BOOTH MANAGEMENT
(INCLUDES CONCEPT-TO-EXECUTION)

Whether it’s your first time at a trade show or you’re a veteran of the trade show, we can fully manage your exhibitor experience. More importantly, taking advantage of having a presence at a trade show goes “Beyond the Space”. It’s not just what you do at your booth that counts, it’s also how you market your presence at the show outside of the booth.

We can enter at an exhibitor’s earliest phase which is acquiring the space on the floor to designing a new booth or enhancing an existing structure. However, we don’t leave it to just the aesthetics. Our most important facet in exhibitor management is the media that we generate before, during and after the show. In addition, we will collect a database on-site in which we can further help you analyze and develop.

MEDIA & PRESS MANAGEMENT

Every trade show has a press room and so few exhibitors take advantage of this opportunity. Editors, journalists, photographers and videographers come from around the world to provide coverage and are waiting to be wowed by a company’s presence. We make sure that we engage the media at the trade show and drive your company’s message and information to the forefront of their attention. We will fully develop your press and media kit to ensure that the best and latest information is available.

EFFECTIVE ON-SITE MARKETING

Don’t get lost in the shuffle. Whether you are in a 100 exhibitor trade show or at a 2,000+ exhibitor trade show, it’s important to maximize your on-site effectiveness in reaching out to buyers, the media and the trade show management staff. Relationships are key and we ensure that you make your mark in every area possible.

DATABASE COLLECTION

We all know that exhibitors typically scan attendees who visit their both, but what do you do with this information afterwards? In many cases, you send them product or service information and perhaps some free samples or promotional items. However, more importantly, you need to analyze the attendees who visited you. Identify and categorize these potential consumers in order to maximize your post-show marketing efforts.